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"Remnant" is a term you hear more and more often in television and radio advertising these days. It's not a new thing; I myself remember hearing it used in the industry as far back as 2000. It started gaining traction in 2003"2004; however, most stations preferred not to recognize or even consider the concept. But things have changed all the same: many stations now have their own direct response sales reps for remnant advertising inventory. Some even have a sales rep just for it.

So what does "remnant" really mean? Webster's tells us it means "a small part or trace remaining." That's remnant advertising in a nutshell: it's whatever advertising the station couldn't sell.

In recent years, both clients and business people have fake aqua ugg australia boots from china started to get savvy about advertising " a good thing, in our book. Entrepreneurs with grand fake aqua ugg australia boots from china ambitions " but less-than-perfect understanding of how advertising works " are now contacting stations fake aqua ugg australia boots from china directly and demanding to see their radio and television remnant advertising rates.

The poor suckers might as well be holding up signs that say "fresh meat" when they do that.